Inbox and contact cards can open a WhatsApp thread with a number that has never written, using a template Meta has approved. Marketing sends need a recorded opt-in.
Business and Enterprise can also send a WhatsApp campaign to a segment. The send stops if number quality drops.
One thread stays one thread after the 24-hour window, which the next day’s note covers in more detail. This release is the send.
Inbox and contact cards can now open a WhatsApp thread with a number that has never written, using an approved template. Marketing sends require a recorded opt-in. Business plans also get Outreach campaigns on Kapso Broadcasts, with a watchman that stops the send if number health drops.