ioZen

ESEN

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About us

Behind every form there is a person

We are a small team across Canada, Ecuador, Colombia and Italy. One simple idea drives us: no paperwork should cost anyone a dream, a hire or an afternoon with their family.

  • Jay Moreno on stage, microphone in hand, explaining somethingJay
  • Mauricio SabogalMauricio
  • Esteban Vivas, smiling, in a denim jacket and glassesEsteban
  • Paúl Cajas standing on a rock above a mountain lakePaúl
  • Martín

Why we exist

Life’s biggest moments come with paperwork

Jay registered his three children at Ecuador’s Civil Registry. It should have been a day to celebrate: officially announcing that someone new had arrived in the world. It was a line, a form and an unfriendly window. Three times.

The same happens when you apply for a work permit to start over in another country, open a company or file an insurance claim after an accident. The requirements matter; they exist for a reason. What should go is the slow, the repeated and the unfriendly.

That is why some projects never start, some businesses don’t hire and some patients wait longer than they should.

And on the other side of the window there is someone too: a person capable of much more than copying data from one paper to another.

“If you plan on being anything less than you are capable of being, you will probably be unhappy all the days of your life.”
Abraham Maslow

What we imagine

A world free of bureaucracy

Someone installs a FlowApp and solves in minutes what they couldn’t solve for months. There will be one for every need and every kind of business.

And the people who do that paperwork by hand today will spend their time on what they are really good at.

How we are

We keep chipping at the stone

  • All of us sit with customers

    We don’t build on hunches. All of us, no exceptions, sit with customers, listen and come back the next day. That is how you learn what really hurts.

  • It works, it looks good and it helps

    All three, not one of three. Excellence isn’t an event; it is how we work on any given Tuesday.

  • No ego, no fixed hours

    We say things straight and look after each other. Sometimes we have to stop each other so we go home. We talk about books, spirituality and rest. Mauricio insists the most.

With those who help

We give our time and technology to those who help

We support nonprofits with our team’s hours and with ioZen. One of them fights child malnutrition in Ecuador: it records each child’s file, calculates their indices and follows each treatment to the end.

If your organization helps others, write to us at hello@iozen.ai.

The team

The people behind ioZen

  • Jay Moreno on stage, microphone in hand, explaining something
    Jay, Canada

    Jay Moreno

    Founder & CEO · Canada

    Founded ioZen and still builds the product. Twenty years building platforms in Latin America before this one.

  • Mauricio Sabogal
    Mauricio, Colombia

    Mauricio Sabogal

    Co-founder & CGO · Colombia

    Runs sales and growth. Joined in 2026 after two decades running ROISense, a digital marketing and innovation agency: campaigns, promotions and AI work.

  • Esteban Vivas, smiling, in a denim jacket and glasses
    Esteban, Ecuador

    Esteban Vivas

    Product & adoption · Ecuador

    Runs most of our customer meetings and demos, and stays with each customer until ioZen is part of their day.

  • Paúl Cajas standing on a rock above a mountain lake
    Paúl, Ecuador

    Paúl Cajas

    Engineering · Ecuador

    Builds the product, the API and the integrations customers connect to.

  • Martín, Italy

    Martín Jurado

    Customer demos · Italy

    Works with Esteban and builds the demos customers see in their first meeting.

Before ioZen

We've started from zero before

Jay has built and sold companies in Latin America, and Mauricio ran ROISense for two decades. Close to 20 million people have used the platforms Jay built before ioZen, by Forbes Ecuador's count. So we build small, measure, and stay close to the people using it.

  1. 2004PATIOTuerca.comJay · founder & CEOAcquired by LatAm Autos, which later listed on the Australian Securities Exchange
  2. 2010Vive1.comJay · co-founder & CEOReal estate platform, acquired by Navent; now Plusvalia.com
  3. 2013Evaluar.comJay · co-founder & CTOHiring assessments in 16 countries, millions of users a year
  4. 2014LatAm AutosJay · CTOCTO until 2023. Listed on the Australian Securities Exchange (ASX), the first Ecuadorian startup to go public
  5. 2022Taxo.coJay · co-founder & CTOTax technology; reached break-even. Jay is now on the board
  6. 20 yrsROISenseMauricio · founderDigital marketing and innovation agency: marketing, promotions, campaigns and AI work
  7. 2025ioZenJay · founder & CEOConversations that qualify every case
  8. 2026ioZenMauricio · CGOJoins as co-founder to run sales and growth
Jacobo Moreno seated, in a white shirt, Forbes Ecuador portrait

Cerca de 20 millones de personas han utilizado las plataformas de este 'loco'

Forbes Ecuador · Sept 2026 · Photo: Pavel Calahorrano / Forbes Ecuador

In the press

"Mi intención es eliminar la burocracia de la faz de la tierra."

My intention is to wipe bureaucracy off the face of the earth. Jacobo Moreno to Forbes Ecuador, on why ioZen exists.

Read the profile in Forbes Ecuador

Your turn

Bring us your messiest paperwork

Start free with your website and we'll look at it with you, or write to us at hello@iozen.ai. A person answers.