Guide · Attribution · Beta
Send your cases to Meta, TikTok and Google Analytics
Every case that comes in through your Intake Bot can be reported to Meta, TikTok and Google Analytics, so your ads learn to bring more customers like the ones who finish the conversation.
1. Open the ad networks
In your workspace menu, go to “Integrations” and open the “Ad networks” tab. You save each network there once, for the whole workspace.
2. Connect each network
Fill in the network's details and tap “Save”:
- Meta: “Pixel ID” and “Access token”.
- TikTok: “Pixel ID” and “Access token”.
- Google Analytics: “Measurement ID” and “API secret”.
Saved secrets are never shown again. To change one, type a new one; if you leave the field blank, the saved one stays.
3. Test the connection
Save the network first. On Meta and TikTok, the test needs your “Test event code” saved: copy it from each network's test events view, and “Open the test view” takes you there.
Tap “Send test event”. If the network receives it, you see “Test event accepted.”.
4. Connect each Intake Bot
Open the Intake Bot, go to “Settings” and then “Marketing”. Check that “Enable Attribution Tracking” is on.
Under “Ad Platform Integrations”, open each network and turn on “Use workspace connection”. Then, under “Conversion Events”, turn on “On Submission”.
What gets sent
Every time someone finishes the conversation, ioZen sends one event to each connected network. Meta and TikTok get the ad click ID and the person's contact details, hashed, so the network can recognize them. Google Analytics gets the event with no contact details. Campaign data such as UTMs stays in ioZen: see Where each case comes from.
Sample cases are never sent.
Frequently asked questions
- Which plan is it on?
- It starts on the Business plan, and it's in the 14-day trial too.
- Which event is sent?
- One for every finished conversation, using each network's standard event for a new contact. On Meta it's `Lead`, on TikTok it's `SubmitForm` and on Google Analytics it's `generate_lead`.
- Who can connect the networks?
- People with the owner or admin role in the workspace.