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Turn customer feedback into growth insights

Get actionable feedback, not just star ratings. AI asks follow-ups when something's wrong. Route issues before they become problems. Built with conversational forms. Try it free.

The old way vs ioZen

The old way

  • Generic star rating
  • One-line optional comment
  • "It was fine" tells you nothing
  • Bad reviews come as surprises
  • Data sits unused in spreadsheet

With ioZen

  • Rating with conditional follow-ups
  • AI asks "What could be better?"
  • Deep insights, not surface ratings
  • Negative feedback routed immediately
  • Positive responders asked for reviews

Catching problems before they grow

Jake manages a coworking space with 120 members. After each month, members get an ioZen feedback link. Most are quick and positive. But when someone rates the WiFi 2 out of 5, the bot digs in: "What's been happening with the connection?" Intelligence catches the negative sentiment paired with high urgency and flags it Critical. That response lands on Jake's ops board instantly, while a routine "love the coffee" comment goes to the backlog. He fixes the router before the member even thinks about leaving.

What the customer sees

AI digs deeper when ratings are low

IntakeBot

How would you rate your overall experience this month? (1-5)

3 out of 5. It's been okay but not great.

IntakeBot

Thanks for being honest. What's been the biggest issue for you lately?

The WiFi keeps dropping during video calls. It's happened three times this week.

IntakeBot

That's frustrating, especially during calls. Is this happening in a specific area of the building?

Mostly in the second floor meeting rooms. The main floor is fine.

IntakeBot

Got it, we'll flag this for the ops team right away. Anything else you'd like to mention?

The numbers

What changes when feedback is a conversation

Response rate

12% 48%

Actionable responses

15% 73%

Issues caught early

2/10 8/10

The full pipeline

From feedback link to action item

Customer responds

Clicks feedback link

Intelligence scored

AI assigns tier: Critical / Notable / Routine

Record created

Full response structured

Card on board

Sorted by priority

Routed by score

Low scores go to manager

Submission Intelligence
Critical Payment failed on checkout
91
Notable Navigation confusing on mobile
58
Routine Color preference suggestion
18

Score breakdown

Sentiment
35
Urgency
85
Business impact
72

Configured tiers

Critical Notable Routine
Submission Intelligence

Surface what matters, skip the noise

AI reads the sentiment, urgency, and business impact of every piece of feedback. Critical issues hit your team instantly. Routine comments go to the backlog.

Available on Pro & Business

Sentiment drives action

Every response routes to the right outcome

🤖 FlowApp Collects information ✦ AI Scoring Tier assigned Routes by intelligence tier Negative (1-2★) Urgent Board Suggestions Ideas Board Praise (4-5★) Testimonials
See the Urgent Board in detail

Why this matters

80% of unhappy customers never complain. They just leave. And post a bad review. Sentiment routing gives you a chance to save them before it's public.

Without routing: All feedback in one pile. Angry customer posts 1-star review before you see it.
With ioZen: Intelligence scores every response by sentiment, urgency, and impact. Critical feedback triggers an instant alert. You call them in minutes.

Urgent Board

Negative feedback lands here. Act fast, save the customer.

New

2

WiFi issues on 2nd floor

Rating: 2/5 · Jake M.

Critical

Parking too expensive

Rating: 1/5 · Tom R.

Critical

Contacted

1

WiFi issues on 2nd floor

Rating: 2/5 · Jake M.

Critical

Slow service complaint

Rating: 2/5 · Lisa K.

Notable

Resolved

0

Saved

0

What's included

Rating with logic

Low scores trigger different questions

AI follow-ups

Dig deeper when answers are vague

Issue routing

Negative feedback goes to manager immediately

Review requests

Happy customers asked for public reviews

Submission Intelligence

AI scores sentiment, urgency, and impact with configurable dimensions

Trend tracking

See feedback patterns over time

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